The captioned version of the Project Blackout pic is apparently catching on.  Practically speaking, I don’t expect the presence of a caption to affect how many mosquito nets get over to Africa.  Still, it’s a small illustration of the beauty of internet-driven campaigns: anyone can participate at any level.  Anyone can put a good idea out there and watch it become reality.  And the more people are generating ideas, the more they have a stake in the process.  They’ll do way more than they would if someone just said, “Do this and this and this and you’ll help the cause, kthnx.”

Also, someone needs to let the Nothing But Nets people know that games are supposed to be fun.  I understand that they want the content to be relevant to their mission (although it really doesn’t have to be), but repeated gameplay should unlock rocket boosters on the motorcycle, and then later the power of flight.  You know it would be awesome.

Tags: online activism //